Bloomberg House Davos

Bloomberg

2025

Adobe Creative Suite

I evolve the Bloomberg House Davos 2025 brand by building a scalable design system for digital content and standardizing animation, creating a cohesive and dynamic identity across platforms.

Services

Motion Graphics

Editorial

UI, UX Design

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Brand colours

Bloomberg House of Davos 2025

As a designer for Bloomberg House Davos 2025, I play a key role in evolving the brand’s digital presence by building a robust design system that ensures consistency and scalability across all digital content. I establish clear animation standards to create a cohesive and dynamic identity, seamlessly integrating motion with the brand’s visual language. By standardizing design elements and interactions, I enhance user engagement while maintaining a refined, modern aesthetic that aligns with Bloomberg’s innovation-driven ethos. My work ensures a seamless and compelling experience across platforms, reinforcing the brand’s impact at Davos and beyond.

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Timing and easing

‍Timing is the careful combination of easing and duration. It's the secret sauce for natural and lively movement, and gives motion its character.

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Easing

The default easing for BHD is Quintic/In-Out easing. This easing type creates quick movements with strong acceleration and deceleration. The exaggerated curves mean that the most significant change in value happens over a small portion of the total duration, making movements with Quintic easing appear much faster than those with standard easing.

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Atomic animation pattern

‍Atomic motion patterns are the core building blocks of our animation system. They can be applied individually or combined for animations of any complexity.